Aveda Smooth Infusion Naturally Straight claims it is a healthy alternative to the Brazilian Blowout. According to Aveda, your hair becomes progressively straighter with each use.
I recently received a complimentary bottle of Aveda Smooth Infusion Naturally Straight for review purposes through SheSpeaks. I used it almost daily for a couple weeks before writing this review. It is important to me to become familiar with a product before I share my opinion with you all.
Aveda’s Claims About Smooth Infusion Naturally Straight:
- Curls progressively loosen with each application
- After five consecutive days of use, hair stays straight up to three washes
- Safe for relaxed and color treated hair
- Aveda’ “partnership with the Western Australian aboriginal people who gather the aroma’s sandalwood assures responsible sourcing and harvesting practices and provides a sustainable economic base for the communities involved.”
- Scent: “fresh, citrus-floral blend, featuring bergamot, palmarosa, Turkish Rose and Australian Sandalwood.”
- “Naturally derived plant fibers affix to each strand to loosen curls and hold straight, sleek styles in place. A humidity barrier of organic cassava extract and maize fends off frizz in even the most humid conditions.”
How well does Naturally Straight live up to Aveda’s claims (in my opinion)?
Well, I don’t actually have curly hair. My hair is fine and has a slight wave to it naturally. This Summer it became frizzy as a result of damage from the sun and chlorine. My hair does look better when I straighten it with a flat iron–it looks shinier, a little darker, tangles less and has more body. The problem is that the flat iron further damages my already damaged hair! So I was very interested in when SheSpeaks invited me to try Aveda’s Smooth Infusion Naturally Straight.
I found, that as far as I can tell, Naturally Straight does live up to Aveda’s claims. My hair did become straighter with use and I enjoyed all the aesthetic benefits of using a flat iron. To test the claims, I blow-dried and flat ironed my hair daily for the first five days of use. After the initial five days, I sometimes flat iron and sometimes not–depending how my hair looks after blow-drying. I have found that I flat iron a lot less frequent.
|Before my hair towel dried and not straightened. After my hair blow-dried, with Smooth Infusion applied|
I like the scent–it is light and kind of fruity. I also like the way my hair looks and feels when I apply the correct amount. I have accidentally applied too much a few times early on and my hair looks lank and greasy. The directions from Aveda do indicate to use a “small coin” sized drop. I would agree, for my I need to use a dime sized drop–maybe even a little less. I am glad that I only need a small amount as it retails for $26.00/5 oz (150 ml).
I agree with Aveda’s claim that my hair became progressively easier to straighten and style with each use. I can’t speak to how well it works with curly hair as my hair is not. I can see myself using this product long-term.
Directions For Use:
- Apply to towel-dried, damp hair.
- Depending on hair length and thickness, start by using approximately a small coin sized drop of Smooth Infusion™ Naturally Straight styling creme, (the amount varies by hair length and thickness)
- Apply it one section at a time. I like the comb product through my hair with a wide toothed comb for more even application
- Blow-dry hair straight using the brush of your choice.
- Flat iron if desired
Where to Purchase:
On the Aveda website: Aveda Smooth Infusion™ Naturally Straight and Aveda also sells some of their products through Amazon (affiliate links to follow):